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Book Details

B2B MARKETING by M.D. Hutt, D. Sharma, T.W. Speh

B2B MARKETING
Quick Overview

ISBN: 978-81-315-2079-6

Size: 193*262mm




Typically. B2B marketing encompasses marketing to both for-profit and non-profit businesses. The B2B marketing process is longer and is largely driven by relationship marketing.

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